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Case Study · Driving School

Elite Driving Academy: From 25 Missed Enquiries a Week to 100% Lead Capture

Hamilton, ON · Driving school · Deployed Botnira for voice, SMS and lead qualification.

100% Lead capture rate, up from 25 missed enquiries a week
60+/mo Trial lesson bookings per month

The challenge

Elite Driving Academy in Hamilton was losing about 25 prospective students' enquiries a week. Instructors were on the road giving lessons and couldn't answer calls in real time, and each missed enquiry required a manual follow-up the next day -- by which point many prospective students had already signed up with a competing school.

The solution

Elite Driving Academy deployed Botnira's AI receptionist across voice and SMS. Botnira was trained on course offerings, pricing and scheduling, so it could answer common questions from prospective students immediately and qualify leads by asking discovery questions -- licence stage, preferred schedule, vehicle transmission type -- before booking a trial lesson slot or handing the lead to a human instructor.

The results

Elite Driving Academy now captures 100% of inbound leads, with zero enquiries going unanswered. The academy books over 60 trial lessons a month directly through Botnira, and manual next-day follow-ups have been replaced by same-moment responses.

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