Kamaljeet Singh Sidhu
Building the AI receptionist that never lets a customer go unanswered.
- Founder & CEO, Botnira
- CEO, The DigiSparrow
- SaaS & AI Entrepreneur
- Angel Investor
Why I built Botnira
"I built Botnira after watching small businesses lose customers every week to calls nobody could answer in time."
Kamaljeet Singh Sidhu is the founder and CEO of Botnira, the AI receptionist platform, and CEO of The DigiSparrow, the technology company behind it. Born in Punjab, India, he moved to Canada in 2019 and is now based in Brantford, Ontario. Alongside running Botnira and The DigiSparrow, he is an active angel investor in SaaS companies.
Kamaljeet holds a B.Tech from Punjab University, Chandigarh (2012), an M.Tech from Conestoga College in Brantford, Ontario (2015), and an MBA in Business from Boston University in Boston, Massachusetts (2018). After completing his MBA, he joined The DigiSparrow in 2018 as a digital marketing manager and worked his way up to CEO, a role he holds today.
Under his leadership, The DigiSparrow has grown from roughly $2M to $145M in yearly revenue and now operates across three countries — Canada, Germany and India — building custom SaaS products, AI platforms, mobile apps, mobile games, cloud solutions and ERP systems for clients, alongside a four-member board.
Botnira began in June 2025 as an internal project to give The DigiSparrow's own clients an AI receptionist, and was spun out and launched as an independent product in June 2026. In his own words: "Botnira is an AI receptionist platform that helps businesses answer calls, communicate with customers and automate appointment booking" — built, he says, as the world's only omnichannel AI receptionist, and the first built to handle calls and messages in 120+ languages.
Kamaljeet also has roughly 8 years of hands-on SEO and digital marketing experience across 75+ projects. His best-known project, TCYonline.com, grew from around 12,000 daily visitors to 18 million visitors under his SEO and content strategy. That same data-driven approach — measure the outcome, don't assume it — is what he applies to the research, guides and case studies published on this hub.
Timeline
B.Tech — Punjab University, Chandigarh
Completed undergraduate engineering studies in India.
M.Tech — Conestoga College, Brantford, ON
Continued technical studies in Ontario, Canada.
MBA in Business — Boston University, Boston, MA
Completed an MBA, then joined The DigiSparrow as a digital marketing manager.
CEO, The DigiSparrow
Rose from digital marketing manager to CEO, growing the company from roughly $2M to $145M in yearly revenue and expanding operations into Canada, Germany and India.
Founded Botnira
Started Botnira internally at The DigiSparrow to give existing clients an AI receptionist solution.
Botnira launches independently
Spun Botnira out as an independent product, now serving small businesses directly as their AI front desk.
Botnira & The DigiSparrow
Botnira
Founder & CEO. An AI receptionist platform that helps businesses answer calls, communicate with customers and automate appointment booking — built, Kamaljeet says, as the world's only omnichannel AI receptionist, handling calls and messages in 120+ languages. Founded June 2025, launched independently June 2026.
Visit botnira.com →The DigiSparrow
CEO. Builds custom SaaS products, AI platforms, mobile apps, mobile games, cloud solutions and ERP systems for clients, operating across Canada, Germany and India with a four-member board. Grown from ~$2M to ~$145M in yearly revenue under Kamaljeet's leadership since 2018.
Visit thedigisparrow.com →What Kamaljeet writes and builds around
AI Receptionists & Voice AI
AI calling, conversational AI and customer service automation for real front-desk conversations.
Business Automation
Appointment booking, CRM and AI automation for small businesses that can't staff a 24/7 desk.
SaaS & SEO
SaaS product strategy alongside 8 years of hands-on SEO and digital marketing across 75+ projects.
Leadership & Investing
CEO-level leadership at The DigiSparrow and active angel investing in SaaS companies.
Technical & managerial skills
Articles by Kamaljeet Singh Sidhu
As we publish research reports, guides and case studies under this byline, they'll be listed here. Start with the hub's featured content in the meantime.
Get in touch
Questions about the research on this hub, Botnira's product, The DigiSparrow, or a story you'd like covered — reach out directly.
The DigiSparrow
Botnira is built and operated by The DigiSparrow, where Kamaljeet has served as CEO since 2018. The DigiSparrow builds custom SaaS, AI platforms, mobile apps, games, cloud solutions and ERPs for clients across Canada, Germany and India.