BrightSmile Dental Clinic: 85 Automated Bookings a Month, 4+ Hours of Reception Time Saved Daily

The challenge

BrightSmile Dental Clinic in Vancouver was fielding around 55 calls a day -- appointment requests, insurance questions, rescheduling -- through front-desk staff who were often mid-conversation with an in-office patient. Reception time consumed more than 4 hours of staff time daily, leaving less time for patients physically in the clinic and creating hold times for callers.

The solution

BrightSmile deployed Botnira's AI receptionist to handle inbound calls and web chat. Trained on the clinic's services, insurance-related FAQs and scheduling policies, Botnira answers routine questions immediately and books appointments directly against the clinic's calendar -- collecting patient details and confirming a time slot without a staff member needing to step away from the front desk.

The results

BrightSmile now automates 85 bookings a month through Botnira, with a typical response time under 10 seconds across calls and chat. Front-desk staff have reclaimed more than 4 hours a day previously spent on phone triage, and can focus that time on patients already in the clinic.